Relationship marketing in the arts : the new evoked authenticity
Year of publication: |
2008
|
---|---|
Authors: | Rentschler, Ruth ; Radbourne, Jennifer |
Published in: |
The Routledge companion to nonprofit marketing. - London [u.a.] : Routledge, ISBN 0-415-41727-9. - 2008, p. 241-252
|
Subject: | Kultursektor | Cultural sector | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Australien | Australia |
-
Preiß, Jürgen, (2008)
-
Besucherorientierte Kultureinrichtung
Schwerdtfeger, Dettloff, (2008)
-
From broadway to the Bistro : partnering with the arts to attract upscale customers
McCleary, Ken W., (2008)
- More ...
-
The audience experience : measuring quality in the performing arts
Radbourne, Jennifer, (2009)
-
The audience experience : measuring quality in the performing arts
Radbourne, Jennifer, (2009)
-
Beyond branding : contemporary marketing challenges for arts organizations
Colbert, Francois, (2009)
- More ...