Relationship marketing in the digital age
Robert W. Palmatier and Lena Steinhoff
| Year of publication: |
2019
|
|---|---|
| Authors: | Palmatier, Robert W. ; Steinhoff, Lena |
| Publisher: |
New York : Routledge, Taylor & Francis Group |
| Subject: | Beziehungsmarketing | Relationship marketing | Innovation |
| Description of contents: | Table of Contents [gbv.de] |
Online Resource
| Extent: | xx, 244 Seiten Illustrationen 23 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-138-31002-5 ; 978-1-351-38823-8 ; 978-1-351-38824-5 ; 978-1-351-38822-1 ; 978-1-315-14358-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011963868