Relationship marketing in the digital age

Robert W. Palmatier and Lena Steinhoff

Introductory chapter -- Relationship marketing and the digital age -- Understanding relationship marketing -- Relationship marketing theory -- Relationship marketing framework -- Applying relationship marketing -- Relationship marketing dynamics -- Relationship marketing strategies -- Relationship marketing targeting -- Research and managerial guidelines for relationship marketing in the digital age -- References -- Glossary -- Index.

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Year of publication:	2019
Authors:	Palmatier, Robert W. ; Steinhoff, Lena
Publisher:	London : Routledge, Taylor & Francis Group
Subject:	Beziehungsmarketing \| Relationship marketing \| Innovation

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Extent:	1 Online-Ressource (xx, 244 Seiten)
Series:	Routledge studies in marketing
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-315-14358-3 ; 1-315-14358-5 ; 978-1-351-38823-8 ; 1-351-38823-1 ; 978-1-351-38824-5 ; 1-351-38824-X ; 978-1-351-38822-1 ; 1-351-38822-3 ; 978-1-138-31002-5 ; 1-138-31002-6
Other identifiers:	10.4324/9781315143583 [DOI]
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013180328