Relationship marketing in the NHS: Will it bring the buyers and suppliers together again?
Year of publication: |
1996
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Authors: | Hatton, Michael J. ; Mathews, Brian P. |
Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 14.1996, 2, p. 41-47
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