The Advertising of Services: Consumer Views v. Normative Guidelines
Year of publication: |
1998
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Authors: | Mortimer, Kathleen ; Mathews, Brian P. ; Mortimer, Kathleen |
Published in: |
The Service Industries Journal. - Taylor & Francis Journals, ISSN 0264-2069. - Vol. 18.1998, 3, p. 14-19
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Publisher: |
Taylor & Francis Journals |
Saved in:
Online Resource
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