Relationship Marketing : Konzepte, Erfolgsfaktoren, Umsetzung
Clemens Renker
| Year of publication: |
2005 ; 1. Aufl.
|
|---|---|
| Authors: | Renker, Clemens |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Bank | Firmenkundengeschäft | Kundenmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 286 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Orig.-Ausg. u.d.T.: Renker, Claus: Relationship-Marketing im Firmenkundengeschäft |
| ISBN: | 3-8349-0101-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004946254