Relationship marketing under fire
Friedhelm W. Bliemel ; Andreas Eggert. [Universität Kaiserslautern, Lehrstuhl für Marketing]
| Year of publication: |
1997
|
|---|---|
| Authors: | Bliemel, Friedhelm ; Eggert, Andreas |
| Publisher: |
Kaiserslautern : Univ., Lehrstuhl für Marketing |
| Subject: | Kundenmanagement | Beziehungsmanagement | Marketingtheorie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 11 Bl. : graph. Darst. |
|---|---|
| Series: | Kaiserslauterer Schriftenreihe Marketing. - Kaiserslautern, ISSN 1435-8204. - Vol. H. 97,4 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004028618