Relationship marketing: What if. ?
| Year of publication: |
2002
|
|---|---|
| Authors: | Veloutsou, Cleopatra ; Saren, Michael ; Tzokas, Nikolaos |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 36.2002, 4, p. 433-449
|