Relationship type, perceived trust, and ambiguity aversion
Year of publication: |
June 2017
|
---|---|
Authors: | Liu, Hsin-Hsien ; Chang, Jung-Hua |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 28.2017, 2, p. 255-266
|
Subject: | Ambiguity aversion | Relationship types | Perceived trust | Tensile promotion | Vertrauen | Confidence | Risikoaversion | Risk aversion | Entscheidung unter Unsicherheit | Decision under uncertainty | Beziehungsmarketing | Relationship marketing |
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