Relationships among consumer vanity, gender, brand sensitivity, brand consciousness and private self-consciousness
Year of publication: |
2013
|
---|---|
Authors: | Workman, Jane E. ; Lee, Seung-hee |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 37.2013, 2, p. 206-213
|
Subject: | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Geschlecht | Gender | Markenartikel | Brand | Markenimage | Brand image |
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