Relative impacts from product quality, service quality, and experience quality on customer perceived value and intention to shop for the coffee shop market
Year of publication: |
2009
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Authors: | Yu, Hueiju ; Fang, Wenchang |
Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 20.2009, 11/12, p. 1273-1285
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Subject: | Starbucks Coffee Company | Produktqualität | Product quality | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Gastronomie | Restaurant industry | Kaffee | Coffee | Taiwan |
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