Relative occurrence of evidence types in Dutch and French persuasive communication
Year of publication: |
2004
|
---|---|
Authors: | Hornikx, Jos |
Published in: |
Marktkommunikation in Theorie und Praxis : inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft. - Wiesbaden : Dt. Univ.-Verl., ISBN 978-3-8244-4563-9. - 2004, p. 291-307
|
Subject: | Politische Kommunikation | Political communication | Meritorische Güter | Merit goods | Werbewirkung | Advertising effects |
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