Differences in perspective and the influence of charitable appeals : when imagining oneself as the victim is not beneficial
Year of publication: |
2009
|
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Authors: | Hung, Iris W. ; Wyer, Robert S. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 46.2009, 3, p. 421-434
|
Subject: | Fundraising | Printwerbung | Print advertising | Konsumentenverhalten | Consumer behaviour | Nonprofit-Marketing | Nonprofit marketing |
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