How does ad relevance affect consumers' attitudes toward personalized advertisements and social media platforms? : the role of information co-ownership, vulnerability, and privacy cynicism
Si Chen, Yajun Wu, Fengyi Deng, Kuiyun Zhi
| Year of publication: |
2023
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|---|---|
| Authors: | Chen, Si ; Wu, Yajun ; Deng, Fengyi ; Zhi, Kuiyun |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 73.2023, p. 1-11
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| Subject: | Ad relevance | Information co-ownership | Personalization | Privacy cynicism | Vulnerability | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Datensicherheit | Data security |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103336 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014303220