Understanding user's acceptance of social shopping websites : effects of social comparison and trust
Year of publication: |
2012
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Authors: | Shen, Jia |
Published in: |
Enterprise information systems : 13th international conference, ICEIS 2011 ; Beijing, China, June 8 - 11, 2011 ; revised selected papers. - Berlin : Springer, ISBN 978-3-642-29957-5. - 2012, p. 365-373
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Subject: | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Social Web | Social web | Online-Handel | Online retailing | Website | Datenschutz | Data protection | Vertrauen | Confidence | Datensicherheit | Data security |
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