Relevance in marketing: problems, research, action [and] Marketing in motion - "where the action is" : 1971 combined proceedings
American Marketing Association . Ed. by: Fred C. Allvine
| Alternative title: | Marketing in motion - "where the action is" |
|---|---|
| Year of publication: |
1972
|
| Other Persons: | Allvine, Fred C. (contributor) |
| Institutions: | American Marketing Association (contributor) |
| Publisher: |
Chicago : American Marketing Assoc. |
| Subject: | Absatz | Kaufmann | Ausbildung | USA | Marketing | Marktforschung | Market research | United States |
| Published items: |
1 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XXVI, 682 S 4° |
|---|---|
| Series: | Series / American Marketing Association. - Chicago, Ill. : AMA, ZDB-ID 722144-7. - Vol. 33 Combined proceedings (Spring Conference + Fall Conference). - Chicago, Ill. : Assoc., ISSN 1041-7753, ZDB-ID 610448-4. - Vol. 1971 |
| Conferences: | Spring Conference. AMA ; (San Francisco, Calif.) : 1971.04.13-15 Fall Conference. AMA; (Minneapolis, Minn.) : 1971.08.29-09.01 International Marketing Congress. AMA ; 54 (San Francisco, Calif.) : 1971.04.13-15 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Umschlagt. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001479335