Relevant attributes of Portuguese wines : matching regions and consumer's involvement level
Year of publication: |
2013
|
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Authors: | Madureira, Teresa C. Fernandes Ferreira ; Nunes, Fernando J. Simões de Sousa |
Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 25.2013, 1, p. 75-86
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Subject: | Wein | Wine | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Weinbau | Wine industry | Marketingmanagement | Marketing management | Portugal |
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