Religions as brands : new perspectives on the marketization of religion and spirituality
edited by Jean-Claude Usunier, Jörg Stolz
| Year of publication: |
2018 ; First issued in paperback
|
|---|---|
| Other Persons: | Usunier, Jean-Claude (ed.) ; Stolz, Jörg (ed.) |
| Publisher: |
London : Routledge |
| Subject: | Religion | Religionsgemeinschaft | Religious community | Spiritualität | Spirituality | Marketing | Markenführung | Brand management | Welt | World |
Online Resource
| Extent: | xix, 256 Seiten Illustrationen 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enthält 13 Beiträge |
| ISBN: | 978-1-4094-6755-7 ; 978-1-138-54624-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011817317