Shopping orientations based typology of Indian consumers
Year of publication: |
2014
|
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Authors: | Singh, Devinder Pal |
Published in: |
Journal of commerce & business studies. - Delhi : [Verlag nicht ermittelbar], ISSN 2322-0767, ZDB-ID 2780109-3. - Vol. 1.2013, 2, p. 77-88
|
Subject: | Consumer orientations | Shopping Styles | Consumer Style Inventory | Consumer Profile | Indian Consumers | Indien | India | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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