Religious belief, religious priming, and negative word of mouth
Year of publication: |
2021
|
---|---|
Authors: | Casidy, Riza ; Duhachek, Adam ; Singh, Vishal ; Tamaddoni, Ali |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 58.2021, 4, p. 762-781
|
Subject: | negative word of mouth | online reviews | religious belief | religious priming | service failure | Virales Marketing | Viral marketing | Religion | Konsumentenverhalten | Consumer behaviour | Religionsgemeinschaft | Religious community |
-
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed, (2022)
-
Boukis, Achilleas, (2024)
-
Religiosity and consumer behavior : a summarizing review
Agarwala, Ridhi, (2019)
- More ...
-
Perceived benefits and church participation
Casidy, Riza, (2014)
-
Comparing churn prediction techniques and assessing their performance : a contingent perspective
Tamaddoni, Ali, (2016)
-
Predicting season ticket holder retention using rich behavioral data
Karg, Adam, (2021)
- More ...