Religious diversity and target marketing
Sally Sledge
| Year of publication: |
2022
|
|---|---|
| Authors: | Sledge, Sally |
| Published in: |
Handbook of research on ethnic and intra-cultural marketing. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-80088-005-4. - 2022, p. 182-197
|
| Subject: | Marketingmanagement | Marketing management | Marktsegmentierung | Market segmentation | Religionsgemeinschaft | Religious community | USA | United States |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4337/9781800880054.00025 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013502458