Relocating centers and peripheries : transnational advertising agencies and Singapore in the 1950 and 1960
Year of publication: |
2015
|
---|---|
Authors: | Crawford, Robert |
Published in: |
Enterprise & society : the international journal of business history. - Cambridge : Cambridge University Press, ISSN 1467-2227, ZDB-ID 2020144-8. - Vol. 16.2015, 1, p. 51-73
|
Subject: | Werbewirtschaft | Advertising industry | Multinationales Unternehmen | Transnational corporation | Globalisierung | Globalization | Singapur | Singapore | 1950-1969 |
-
Advertising in Singapore : regional hub, global model
Ling, Peter, (2017)
-
Torres-Baumgarten, Gladys, (2011)
-
Kim, Kwangmi Ko, (2013)
- More ...
-
A Matter of Trust : The Ashby Research Service and the Business of Market Research
Crawford, Robert, (2019)
-
Speaking of research : oral history and marketing history
Crawford, Robert, (2018)
-
Culture and the multinational advertising agency : the rise and fall of Mojo-MDA, 1964-1991
Crawford, Robert, (2019)
- More ...