Remedying hyperopia : the effects of self-control regret on consumer behavior
Year of publication: |
2008
|
---|---|
Authors: | Keinan, Anat ; Kivetz, Ran |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 45.2008, 6, p. 676-689
|
Subject: | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Marktforschung | Market research |
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