Remodelling the corporate visual identity construct : a reference to the sensory and auditory dimension
Year of publication: |
2011
|
---|---|
Authors: | Bartholmé, Roland H. ; Melewar, T. C. |
Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 16.2011, 1, p. 53-64
|
Subject: | Unternehmenskultur | Corporate culture | Wahrnehmung | Perception | Terminologie | Terminology | Kritik | Criticism |
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