Repeat purchase intention of Starbucks consumers in Indonesia : a green brand approach
Naili Farida; Elia Ardyan
| Alternative title: | Namjera ponovljene kupovine potrošača Starbucksa u Indoneziji : pristup zelene marke |
|---|---|
| Year of publication: |
2015
|
| Authors: | Farida, Naili ; Ardyan, Elia |
| Published in: |
Market : review for marketing theory and practice. - Zagreb : Školska Knjiga, ISSN 0353-4790, ZDB-ID 1196573-3. - Vol. 27.2015, 2, p. 189-202
|
| Subject: | image satisfaction | trust | behavior | repeat purchase intention | Konsumentenverhalten | Consumer behaviour | Indonesien | Indonesia | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in kroatischer Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011608879