The important role of customer bonding capability to increase marketing performance in small and medium enterprises
Year of publication: |
2021
|
---|---|
Authors: | Udayana, Ida Bagus Nyoman ; Farida, Naili ; Lukitaningsih, Ambar ; Tjahjono, Heru Kurnianto |
Published in: |
Cogent Business & Management. - Abingdon : Taylor & Francis, ISSN 2331-1975. - Vol. 8.2021, 1, p. 1-20
|
Publisher: |
Abingdon : Taylor & Francis |
Subject: | Adequate marketing information | customer bonding capability | integrated marketing communication | marketing performance | relational capital |
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