Repeated-Adherence Protection Model: I'm OK, and It's a Hassle
| Year of publication: |
2006
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| Authors: | Kahn, Barbara E. ; Luce, Mary Frances |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 831633. - Vol. 25.2006, 1, p. 79-89
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