Repetition and attitudinal discrepancy effects on the affective response to television advertising
Donald J. Messmer
| Year of publication: |
1979
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|---|---|
| Authors: | Messmer, Donald J. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 7.1979, 1, p. 75-93
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| Subject: | Werbung | Fernsehen | Erfolg |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003630548