Replication in advertising research, 1980 - 2012 : a longitudinal analysis of leading advertising journals
Year of publication: |
2015
|
---|---|
Authors: | Park, Jung Hwan ; Venger, Olesya ; Park, Dooyeon ; Reid, Leonard N. |
Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 1139776-7. - Vol. 36.2015, 2, p. 115-135
|
Subject: | 1980-2012 |
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