Reply to commentaries by Dant & Lapuka, Honeycutt & Thelen, Malhotra, Uslay, & Ndubisi, LaPlaca, and Woodside on "The essence of business marketing theory, research and tactics : contributions by the Journal of Business-to-Business Marketing"
Venkatapparao Mummalaneni; J. David Lichtenthal; David T. Wilson
Year of publication: |
2008
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Authors: | Mummalaneni, Venkatapparao ; Lichtenthal, J. David ; Wilson, David T. |
Other Persons: | LaPlaca, Peter J. (contributor) ; Dant, Rajiv P. (contributor) ; Lapuka, Ivan I. (reviewed) ; Honeycutt, Earl D. (reviewed) ; Thelen, Shawn T. (reviewed) ; Malhotra, Naresh K. (contributor) ; Uslay, Can (reviewed) ; Ndubisi, Nelson Oly (contributor) ; Woodside, Arch G. (contributor) |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 15.2008, 2, p. 234-245
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