Report of American Marketing Association Committee on marketing research techniques
Year of publication: |
2009
|
---|---|
Authors: | Crossley, Archibald ; Houghton, Dale ; Robinson, D. E. ; Smith, Everett R. |
Published in: |
The nature and scope of marketing research. - London [u.a.] : Routledge, ISBN 0-415-44913-8. - 2009, p. 11-43
|
Subject: | Marktforschung | Market research |
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