Reputation Burning : Analyzing the Impact of Brand Sponsorship on Social Influencers
Year of publication: |
2022
|
---|---|
Authors: | Cheng, Mengjie (Magie) ; Zhang, Shunyuan |
Publisher: |
[S.l.] : SSRN |
Subject: | Sponsoring | Sponsorship | Reputation | Markenimage | Brand image | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
Extent: | 1 Online-Ressource (50 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 31, 2022 erstellt |
Other identifiers: | 10.2139/ssrn.4071188 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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