Reputation (Investitionen in Reputation und Modellierung des Wertes von Reputation)
Year of publication: |
2006
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Authors: | Schwalbach, Joachim |
Published in: |
Zur Frage der Reputation : Dokumentation zur Internationalen Wissenschaftlichen Konferenz "Der Faktor Reputation in der internationalen Unternehmensführung" : materialy meždunarodnoj konferencii "Reputacionnye faktory v upravlenii meždynarodnoj kompaniej". - Bremen : Univ., ISBN 5-8309-0221-4. - 2006, p. 61-69
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Subject: | Firmenimage | Corporate reputation | Reputation | Unternehmenswert | Firm value | Deutschland | Germany |
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