Resale or agency : pricing strategy for advance selling in a supply chain considering consumers' loss aversion
Year of publication: |
2022
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Authors: | Zhang, Yawen ; Li, Bo ; Zhao, Ruidong |
Published in: |
IMA journal of management mathematics. - Oxford : Univ. Press, ISSN 1471-6798, ZDB-ID 2045093-X. - Vol. 33.2022, 2, p. 229-254
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Subject: | lectronic commerce | advance selling | consumers loss aversion | Stackelberg game | supply chain contract | Lieferkette | Supply chain | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Risikoaversion | Risk aversion | Preisdifferenzierung | Price discrimination |
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