Channel encroachment strategy through pure online or combined offline retailing
S. Chen and R. Zhao
| Year of publication: |
2023
|
|---|---|
| Authors: | Chen, Sheng ; Zhao, Ruidong |
| Published in: |
IMA journal of management mathematics. - Oxford : Univ. Press, ISSN 1471-6798, ZDB-ID 2045093-X. - Vol. 34.2023, 4, p. 803-823
|
| Subject: | channel encroachment | online and offline retailing | game strategy | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Spieltheorie | Game theory | Electronic Commerce | E-commerce | Internet | Online-Handel | Online retailing | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/imaman/dpac014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014389054