Research handbook of innovation and creativity for marketing management
edited by Eric Shiu (Department of Marketing, University of Birmingham, UK)
| Alternative title: | Innovation and creativity for marketing management |
|---|---|
| Year of publication: |
[2017]
|
| Other Persons: | Shiu, Eric (ed.) |
| Publisher: |
Cheltenham : Edward Elgar Publishing |
| Subject: | Marketingmanagement | Marketing management | Innovation | Kreativität | Creativity |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
10 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | ix, 250 Seiten Illustrationen 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-85793-794-0 ; 0-85793-794-4 ; 9780857937957 ; 978-0-85793-795-7 |
| Other identifiers: | 10.4337/9780857937957 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011638437