Research in productivity measurement for marketing decision
Louis P. Bucklin
| Year of publication: |
1978
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|---|---|
| Authors: | Bucklin, Louis P. |
| Published in: |
Research in marketing : an annual compilation of research. - Greenwich, Conn. : Jai Press, ISSN 0191-3026, ZDB-ID 244150-0. - Vol. 1.1978, p. 1-22
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| Subject: | Absatzpolitik |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001961580