Research methodology
Year of publication: |
2013
|
---|---|
Authors: | Ganassali, Stéphane ; Moscarola, Jean ; Casarin, Francesco |
Published in: |
Consumption culture in Europe : insight into the beverage industry. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-2857-1. - 2013, p. 100-115
|
Subject: | Internationales Marketing | International marketing | Marktforschung | Market research | Netzwerk | Network | Wissenschaftliche Methode | Scientific method | EU-Staaten | EU countries |
-
Ganassali, Stéphane, (2013)
-
Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K., (2009)
-
Epistemological and methodological issues in cross-cultural marketing research
Singh, Devinder Pal, (2009)
- More ...
-
Ganassali, Stéphane, (2013)
-
Product‐harm science communication : The halo effect and its moderators
Untilov, Olga, (2020)
-
Assessing visual survey protocols to capture brand-related emotional insights
Ganassali, Stéphane, (2018)
- More ...