Research methodology in marketing

editor Alan Thompson

Year of publication:	[2014]
Other Persons:	Thompson, Alan (ed.)
Published in:	Encyclopaedia of research methodology in marketing research and marketing analysis ; volume 2
Publisher:	London, UK : Koros Press Limited
Subject:	Marktanalyse \| Market analysis \| Qualitative Methode \| Qualitative method \| Konsumentenverhalten \| Consumer behaviour \| Marktforschung \| Market research
Description of contents:	Table of Contents [gbv.de]

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Extent:	viii, 280 Seiten Illustrationen
Type of publication:	Book / Working Paper
Language:	English
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011516086