Research methods for innovative cultural marketing management (CMM) : strategy and practices
Samantha N. N. Cross and Mary C. Gilly
| Year of publication: |
2012
|
|---|---|
| Authors: | Cross, Samantha N. N. ; Gilly, Mary C. |
| Published in: |
Marketing management : a cultural perspective. - London : Routledge, ISBN 978-0-415-60683-7. - 2012, p. 261-278
|
| Subject: | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Innovation |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009508088