Innovation in pricing : contemporary theories and best practices
ed. by Andreas Hinterhuber and Stephan Liozu
| Year of publication: |
2013
|
|---|---|
| Other Persons: | Hinterhuber, Andreas (ed.) ; Liozu, Stephan (contributor) |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Preismanagement | Pricing strategy | Preispolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
27 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XIX, 416 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 27 Beitr. Includes bibliographical references and index |
| ISBN: | 978-0-415-52161-1 ; 978-0-415-52164-2 ; 978-0-203-08568-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009628035