Research on odd prices : dead end or field of potential innovation
Year of publication: |
2018
|
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Authors: | Balan, Carmen |
Published in: |
Innovation in pricing : contemporary theories and best practices. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-73825-6. - 2018, p. 370- 387
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Subject: | Preismanagement | Pricing strategy | Preistheorie | Price theory |
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