Research on online consumer building trust and sharing information through value congruence
Year of publication: |
2012
|
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Authors: | Zhao, Yunxia ; Zhao, Dongmei ; Liu, Mingming |
Published in: |
International journal of networking and virtual organisations : IJNVO. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-9503, ZDB-ID 2113295-1. - Vol. 11.2012, 3/4, p. 277-289
|
Subject: | Online-Handel | Online retailing | Vertrauen | Confidence | Datenschutz | Data protection | Kunden | Customers | Soziale Werte | Social values | China |
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