Understanding the impacts of lifestyle segmentation & perceived value on brand purchase intention : an empirical study in different product categories
Year of publication: |
2021
|
---|---|
Authors: | Akkaya, Murat |
Published in: |
European research on management and business economics. - Amsterdam : Elsevier B.V., ISSN 2444-8842, ZDB-ID 2855404-8. - Vol. 27.2021, 3, Art.-No. 100155, p. 1-11
|
Subject: | AIO | Lifestyle market segmentation | Perceived value | Purchase intention | Lebensstil | Lifestyle | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Marketingmanagement | Marketing management | Markenartikel | Brand | Marktsegmentierung | Market segmentation | Marktforschung | Market research |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1016/j.iedeen.2021.100155 [DOI] hdl:10419/294068 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Researching a segmented market : reflections on telephone interviewing
Lord, Rhiannon, (2016)
-
Michman, Ronald D., (1991)
-
Gajanova, Lubica, (2019)
- More ...
-
Akkaya, Murat, (2021)
-
An Analysis of the Stock Market Volatility Spread in Emerging Countries
Akkaya, Murat, (2021)
-
Koy, Ayben, (2017)
- More ...