Researching multisensory experiences through an artist's eye
Year of publication: |
2022
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Authors: | Scott, Rebecca ; Bradford, Tonya Williams |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 38.2022, 15/16, p. 1651-1671
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Subject: | Art | ethnography | interdisciplinary consumer research | marketing | multisensory experiences | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Kunst | Arts | Ethnologie | Ethnology | Künstler | Artists | Wahrnehmung | Perception | Bibliometrie | Bibliometrics |
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