Reseller adoption of manufacturers' e-business tools: The impact of social enforcement, technology–relationship fit and the mediating role of reseller benefits
Year of publication: |
2010
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Authors: | Brunk, Katja H. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 63.2010, 3, p. 217-224
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