Reservation price uncertainty : loss, virtue, or emotional heterogeneity?
Year of publication: |
2021
|
---|---|
Authors: | Otto, Philipp E. ; Schmidt, Lennard |
Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 87.2021, p. 1-19
|
Subject: | Psychophysiology | Skin conductance | Emotional branding | Choice uncertainty | Inconsistency measures | Konsumentenverhalten | Consumer behaviour | Emotion | Risiko | Risk | Markenartikel | Brand | Entscheidung unter Unsicherheit | Decision under uncertainty |
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