Resisting persuasion : building defences against competitors' persuasive attacks in the context of war-gaming methodology
Donna Kelly; Michael D'Aust Garcia
| Year of publication: |
2009
|
|---|---|
| Authors: | Kelly, Donna ; D'Aust Garcia, Michael |
| Published in: |
Journal of medical marketing : device, diagnostic and pharmaceutical marketing. - London [u.a.] : Sage, ISSN 1745-7904, ZDB-ID 2189085-7. - Vol. 9.2009, 2, p. 83-88
|
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003884399