Ethnography : the good, the bad and the ugly
Year of publication: |
2008
|
---|---|
Authors: | Kelly, Donna ; Gibbons, Michael |
Published in: |
Journal of medical marketing : device, diagnostic and pharmaceutical marketing. - London [u.a.] : Sage, ISSN 1745-7904, ZDB-ID 2189085-7. - Vol. 8.2008, 4, p. 279-285
|
Subject: | Marktforschung | Market research | Ethnologie | Ethnology | Pharmaindustrie | Pharmaceutical industry |
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