Resizing and the marketplace : the response of customers and competitors to reorganization
Year of publication: |
2003
|
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Authors: | Bastien, David T. ; Hostager, Todd J. |
Published in: |
Resizing the organization : managing layoffs, divestitures, and closings; maximizing gain while minimizing pain. - San Francisco, Calif. : Jossey-Bass, ISBN 0-7879-5891-3. - 2003, p. 157-187
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Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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